From the very start of the digital music industry, we have worked tirelessly with our partners to navigate its complexities. But, as complicated as it has become to address a world of global distribution, real-time marketing, always-on audiences and big data, this is just the beginning. Our industry is facing a considerable increase in complexity.
With globalisation we will see more music flowing across more borders every year for the next decade at least. Each market brings its own complex set of issues around rights, censorship, and marketing.
Advances in computing don’t just affect how tracks get on playlists; they are starting to affect how the tracks get generated in the first place, competing directly with humans.
Successful music companies are going to need new skills managing releases and relationships across time-zones and in many languages to stay ahead over the next decade.
We are working with our partners - the music companies, music services, and the technical community - to overcome these new challenges. And we're doing it our way - with independence, strong opinions, and the expertise and data to back them up.
Our community is special; totally dedicated to independence, and driven by exploration and excellence. We invite you to join us.
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